August 18, 2020

Markhor: National Animal of Pakistan

 

The Markhor is the national animal of Pakistan and its survival journey from the brink of extinction is one of the world’s greatest conservation success stories. Not many people are aware of it, which is why we’re here to narrate the tale. 

The Markhor (Capra Falconeri) is the largest of the goat family and is commonly found in the Northern Areas of Pakistan. The name Markhor translates to “snake eater” in Persian, for the Markhor holds great skill at killing snakes in the wild to protect its harem. 

Despite their large size, Markhors are extremely skilled climbers. They can climb trees and other slanted structures, including dangerous cliffs, in search for food and to avoid predators.

Sadly, this incredible goat has been hunted for many reasons, including trophies, meat, and medicine. In 2011, the Markhor was classed as an endangered species by the IUCN, with its numbers between only 2000 to 4000. It was in danger of facing extinction.

Conservation efforts from wildlife NGOs like Save Our Species and WCS Pakistan were then put into action. Thanks to these initiatives, the majestic mammal gradually began to rebound. Over the course of a decade, its population grew by an incredible 20%.

 

 

What better to represent a brand than through a national animal, that truly reflects the brand spirit and matches the ethos of the brand. The Markhor goat symbolizes our craftsmen, whose century-old craft is at risk of endangerment with the passing time. The animal’s struggle to survive is analogous to the craftsmen of the subcontinent and the preservation of their artisan heritage.

We get asked a common question regarding the use of leather that comes from the Markhor goat. We follow strict rules and regulations regarding any animal products because we as a brand believe in a world where no one is ill-treated. Animals are no exception to this thought.

  • We don’t use the skin (leather) of the Markhor goat. This species is endangered and we work towards creating more awareness about its conservation and protection.
  • We neither trade in exotic animal skins (leather), nor do we use materials from vulnerable or endangered species.
  • We don’t use leather from countries where there is poor treatment of animals.

We wanted to create a signature brand identity that would be present in all our footwear. For this, we studied our Markhor goat emblem and divided it into different parts. We duplicated the spiral horn of the Markhor multiple times to create a seamless pattern.

 

 

This unique pattern is embossed on the leather soles of all our men’s dress shoes, loafers and chappals. It was the result of hard work and dedication of our incredible team and such details are what distinguishes our footwear from others.


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 Men’s Shoe Size Conversions


6 38.5 5.5 9.25" 23.5
6.5 39 6 9.5" 24.1
7 40 6.5 9.625" 24.4
7.5 40.5 7 9.75" 24.8
8 41 7.5 9.9375" 25.4
8.5 41.5 8 10.125" 25.7
9 42 8.5 10.25" 26
9.5 42.5 9 10.4375" 26.7
10 43 9.5 10.5625" 27
10.5 43.5 10 10.75" 27.3
11 44 10.5 10.9375" 27.9
11.5 44.5 11 11.125" 28.3
12 45 11.5 11.25" 28.6
12.5 45.5 12 11.375" 28.9
13 46 12.5 11.5625" 29.4
13.5 46.5 13 11.625" 29.5
14 47 13.5 11.875" 30.2

 

 

Women’s Shoe Size Conversions

5 35.5 3 8.5" 21.6
5.5 36 3.5 8.75" 22
6 36.5 4 8.87" 22.5
6.5 37 4.5 9" 23
7 37.5 5 9.25" 23.5
7.5 38 5.5 9.37" 23.5
8 38.5 6 9.5" 23.8
8.5 39 6.5 9.68" 24.6
9 39.5 7 9.78" 25.1
9.5 40 7.5 10" 25.4
10 40.5 8 10.1" 25.9
10.5 41 8.5 10.3" 26.2
11 41.5 9 10.5" 26.7
11.5 42 9.5 10.6" 27.1
12 42.5 10 10.8" 27.6
12.5 43 10.5 11" 28
13 43.5 11 11.2" 28.4