Why Customer Service is Key

Every brand sells something, whether it's a product or service, but what matters more is the way it is sold. The story, the accompanying experience that comes with it. Making the customer part of the brand and its journey. At the end of the day, the real measure of success for any brand is if its customer is happy and satisfied. 

Even if the customer gets the right product, if they don’t get the right experience, they won’t stick with the brand for long. For a customer to come back to your brand time and time again, you have to treat them like a rare jewel, and handle them with care. Help them find solutions to their problems, build a genuine connection with them and they’ll be with you for years to come.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

– Jeff Bezos, CEO of Amazon

Today’s world is very fast-paced and there’s lots to do. To help us multitask, we have pre-set messages and automated replies. These are useful but only for so long. They become redundant after a while, causing the brand to lose its human element and remain as just an entity. Because of this, many stereotypes are now associated with online businesses.

There is a great need for genuine conversations in the world today. A crucial step that needs to be taken before things turn robotic. That’s why at Markhor, we want to take up the challenge to change these stereotypes that are associated with online businesses. 

We give our global community the chance to build a personal connection with the incredible individuals working hard behind the brand. For behind every mechanised process is the brain and efforts of a human. We want to surpass the mechanics to let the human shine through, and provide them with a platform to present their skills to the world. 

“It’s easier to love a brand when the brand loves you back.” 

– Seth Godin

A question like “How’s your day going?” or a statement like “I hope you and your family are all doing great” can make wonders happen! We never know what the person on the other side of the screen is going through or how their day has been, and such questions can really help them. 

Many people can become your customers just by the way you’ve responded to them, and commend you on your excellent customer service. That’s how important customer service is. It can make or break everything your brand stands for.

Here are some testimonials from our Markhor family we wanted to share with you. 

“Thank you so much for your kind words. I just came across Markhor the other day and immediately knew it was a very special brand.”

– Bryant Phelan, Arkansas, US

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“Thank you for your message. It’s such a service that I like and your updates which allured me to Markhor.” 

– Uzair Minhas, Lahore, Pakistan

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“Thanks for your reply. I appreciate your excellent customer service. Since you have been so understanding I have decided to get a replacement pair.”

– Minahil Bukhari, Vancouver, Canada

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“This truly has been a memorable shopping experience for me, thanks a lot for that :) And also for making me a part of the exceptional journey of Markhor, by adding our chat to the blog. All the best!”

– Saqib Khan, Saqibabad, Pakistan

A few months back, we had a very interesting conversation with Saqib over email. He was curious about the materials that go into a Markhor pair and we, too, didn’t hesitate to dive into the details with him. You can read the full chat in our last Customer Service blog.